Last Updated: September 11, 2025
1. Introduction
Welcome to Suncoast Travel (“we,” “us,” “our,” or “Company”), your trusted local travel planning specialists. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website at www.suncoast-travel.com (“Website”) or use our travel planning services (“Services”).
As a franchisee of the Internova Travel Group network, we are committed to protecting your privacy and handling your personal information responsibly and in compliance with applicable privacy laws.
Contact Information:
- Website: www.suncoast-travel.com
- Email: [email protected]
- Phone: 734.455.5810
- Address: 44623 Five Mile Rd. Plymouth, MI 48170
This Privacy Policy applies to all visitors and users of our Website and Services. By using our Website or Services, you consent to the collection and use of your information as described in this Privacy Policy.
2. Information We Collect
Personal Information You Provide Directly
When you interact with our Website or Services, we may collect the following types of personal information:
Contact Information:
- Full name
- Email address
- Phone number(s)
- Mailing address
- Emergency contact information
Travel-Related Information:
- Travel dates and destinations
- Travel preferences and interests
- Accommodation preferences
- Dietary restrictions or special needs
- Passport information and travel documentation
- Previous travel history with us
Payment Information:
- Credit card details
- Billing address
- Payment history and transaction records
Communication Records:
- Email correspondence
- Phone call records
- Chat messages or inquiries
- Feedback and reviews
Information We Collect Automatically
When you visit our Website, we automatically collect certain technical information:
Technical Information:
- IP address
- Browser type and version
- Operating system
- Device type (desktop, mobile, tablet)
- Pages visited and time spent
- Referring website
- Date and time of visits
Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to:
- Remember your preferences
- Analyze website traffic and usage patterns
- Provide personalized content
- Improve user experience
- Deliver targeted advertising
Information from Third Parties
We may receive information about you from:
- Internova Travel Group and affiliated companies
- Travel suppliers (airlines, hotels, cruise lines)
- Payment processors
- Social media platforms (if you interact with us there)
- Publicly available sources
3. How We Use Your Information
We use your personal information for the following purposes:
Service Delivery
- Process and fulfill travel bookings
- Provide travel planning and consultation services
- Communicate with travel suppliers on your behalf
- Send booking confirmations and travel updates
- Provide customer support and assistance
Communication
- Respond to your inquiries and requests
- Send important service notifications
- Provide travel alerts and updates
- Share travel tips and recommendations
Business Operations
- Process payments and manage accounts
- Maintain accurate records
- Improve our services and website
- Conduct internal research and analytics
- Ensure security and prevent fraud
Marketing (With Your Consent)
- Send promotional emails about travel deals
- Share information about new services
- Provide personalized travel recommendations
- Conduct customer satisfaction surveys
Legal Compliance
- Comply with applicable laws and regulations
- Respond to legal requests or government inquiries
- Protect our legal rights and interests
- Prevent fraudulent activities
4. Information Sharing and Disclosure
We may share your personal information in the following circumstances:
Service Providers and Business Partners
- Internova Travel Group: As part of the Internova franchise network, we may share information with our corporate affiliates for operational and administrative purposes
- Travel Suppliers: Airlines, hotels, cruise lines, and other providers to complete your bookings
- Payment Processors: To process payments and prevent fraud
- Technology Providers: Website hosting, email services, and customer management systems
Legal Requirements
We may disclose your information when required by law or to:
- Comply with legal processes or government requests
- Protect our rights, property, or safety
- Prevent fraud or illegal activities
- Respond to emergency situations
Business Transfers
In the event of a merger, acquisition, or sale of business assets, your information may be transferred to the new entity, subject to the same privacy protections.
With Your Consent
We may share your information for other purposes with your explicit consent.
We do not sell, rent, or lease your personal information to third parties for their marketing purposes.
5. Cookies and Tracking Technologies
Types of Cookies We Use
Essential Cookies: Required for website functionality Performance Cookies: Help us analyze website usage (Google Analytics) Functional Cookies: Remember your preferences and settings Advertising Cookies: May be used for targeted advertising (with consent)
Your Cookie Choices
You can control cookie settings through your browser preferences. However, disabling certain cookies may limit website functionality.
Google Analytics Opt-Out: You can opt out of Google Analytics tracking by visiting: https://tools.google.com/dlpage/gaoptout
Do Not Track Signals
Currently, we do not respond to “Do Not Track” browser signals, but we provide other privacy controls as described in this policy.
6. Your Privacy Rights
Depending on your location, you may have the following rights regarding your personal information:
General Rights
- Access: Request copies of your personal information
- Correction: Request correction of inaccurate information
- Deletion: Request deletion of your information (subject to legal requirements)
- Opt-Out: Unsubscribe from marketing communications
- Data Portability: Request your data in a portable format
California Residents (CCPA/CPRA Rights)
If you are a California resident, you have additional rights:
- Right to Know: Categories and specific pieces of personal information collected
- Right to Delete: Request deletion of personal information
- Right to Correct: Request correction of inaccurate personal information
- Right to Opt-Out: Opt out of the sale or sharing of personal information
- Right to Non-Discrimination: Not be discriminated against for exercising your rights
Other State Residents
Residents of other states may have similar rights under applicable state privacy laws.
Exercising Your Rights
To exercise these rights, contact us using the information provided in the “Contact Us” section. We may require identity verification before processing your request and will respond within the timeframes required by law.
For California Residents: You may also submit requests via our CCPA form to and send in by mail or email: Download
7. Email Marketing and Communications
Marketing Emails
With your consent, we may send you promotional emails about:
- Travel deals and special offers
- New services and destinations
- Travel tips and recommendations
- Company updates and news
Unsubscribe Options
You can opt out of marketing emails at any time by:
- Clicking the “unsubscribe” link in any marketing email
- Contacting us directly
- Updating your communication preferences
Transactional Emails
We will continue to send service-related emails (booking confirmations, travel updates, customer service communications) regardless of your marketing preferences.
CAN-SPAM Compliance
Our email marketing practices comply with the CAN-SPAM Act:
- Accurate sender identification
- Clear subject lines
- No false or misleading information
- Physical address included
- Easy unsubscribe process
- Prompt handling of opt-out requests (within 10 business days)
8. Data Security
We implement appropriate technical and organizational security measures to protect your personal information against:
- Unauthorized access or disclosure
- Accidental loss or destruction
- Alteration or misuse
- Other security threats
Security measures include:
- Encrypted data transmission (SSL/TLS)
- Secure data storage practices
- Limited access on a need-to-know basis
- Regular security assessments
- Staff training on privacy and security
However, no method of transmission or storage is 100% secure. We cannot guarantee absolute security but will notify you of any data breaches as required by law.
9. Data Retention
We retain your personal information for as long as necessary to:
- Provide our services to you
- Comply with legal obligations
- Resolve disputes and enforce agreements
- Meet business and regulatory requirements
Typical retention periods:
- Active customer records: Duration of relationship plus 7 years
- Payment information: As required by financial regulations
- Marketing communications: Until you opt out or as legally required
- Website analytics: Up to 26 months (Google Analytics default)
10. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence, including the United States, where our servers and service providers may be located. These countries may have different data protection laws than your country.
When we transfer your information internationally, we ensure appropriate safeguards are in place to protect your privacy rights.
11. Children’s Privacy
Our Website and Services are not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. If we discover that we have collected information from a child under 18, we will delete that information promptly.
Parents or guardians who believe we may have collected information from a child under 18 should contact us immediately.
12. Links to Third-Party Websites
Our Website may contain links to third-party websites, including travel suppliers, social media platforms, and other service providers. This Privacy Policy does not apply to those third-party websites, which have their own privacy policies and practices.
We encourage you to read the privacy policies of any third-party websites you visit.
13. Updates to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in:
- Our business practices
- Legal requirements
- Technology improvements
- User feedback
When we make material changes, we will:
- Post the updated policy on our Website
- Update the “Last Updated” date
- Notify you by email if you have an account with us
- Provide notice as required by applicable law
We encourage you to review this Privacy Policy periodically.
14. State-Specific Privacy Rights
California Residents
Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), California residents have specific rights regarding their personal information. See Section 6 for details.
Shine the Light Law: California residents may request information about how we share personal information with third parties for their direct marketing purposes.
Other State Residents
Residents of other states (including Connecticut, Colorado, Utah, Virginia, and others with comprehensive privacy laws) may have similar rights. Contact us to learn about your specific rights.
15. Contact Us
If you have any questions about this Privacy Policy, want to exercise your privacy rights, or have concerns about how we handle your personal information, please contact us:
Suncoast Travel – Privacy Inquiries
- Email: [email protected]
- Phone: 734.455.5810
- Mail: 44623 Five Mile Rd. Plymouth MI 48170
For Travel Leaders / Internova Travel Group Corporate Privacy Office:
- Address: Internova Travel Group, Attn: Privacy Office, 1633 Broadway, 35th Floor, New York, NY 10019
- Website: https://dsar.internova.com
We will respond to your privacy-related inquiries within a reasonable time frame and as required by applicable law.
This Privacy Policy is effective as of the date listed above and applies to all information collected by Suncoast Travel through our Website and Services.